Verst Insights Blog

Supporting Surfside Iced Tea Vodka’s RTD Expansion

Written by Chloe Mock | October 21, 2025

Surfside Iced Tea Vodka is a fast-growing RTD brand known for its refreshing flavor and sleek packaging. As demand surged, Surfside needed a logistics partner capable of scaling with their growth while maintaining product integrity and retail readiness. That’s where we stepped in.

 

Challenge

Surfside required a comprehensive solution to:

  • Efficiently carton their RTD cans into retail-ready formats
  • Manage outbound freight across multiple regions
  • Store and distribute inventory with speed and accuracy

They needed a partner who could handle the complexity of beverage logistics while supporting their brand’s premium image.

 

Our Solution

1. VP Cartoning for Retail-Ready Packaging

We implemented a value-packed (VP) cartoning process tailored to Surfside’s specifications. Our automated lines pack cans into 8-pack, 12-pack and 18-pack variety pack cartons, ensuring:

  • Consistent presentation
  • Secure transit packaging
  • Shelf-ready appeal for retailers

2. Freight Management Across the U.S.

Our logistics team coordinates all outbound freight, optimizing routes and carrier selection to ensure timely delivery. We provide:

  • Real-time tracking
  • Proactive communication
  • Cost-effective transportation solutions

3. Warehousing & Distribution

We store Surfside’s inventory in strategically located facilities, enabling:

  • Faster fulfillment
  • Reduced shipping costs
  • Scalable storage for seasonal demand

Our inventory systems offer full visibility, allowing Surfside to forecast and replenish with confidence.

 

Results

  • Improved speed-to-market for new product launches
  • Reduced freight costs through optimized routing
  • Enhanced retail presentation with consistent cartoning
  • Scalable logistics infrastructure to support national growth

 

Conclusion

From cartoning to last-mile delivery, we’ve helped Surfside Iced Tea Vodka streamline their RTD supply chain and meet growing consumer demand. As their brand continues to expand, we’re proud to be the logistics engine behind their success.

Interested in scaling your RTD brand?
Let’s talk about how we can support your growth. Contact sales@verstlogistics.com or call 800-978-9307 today.